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Home Sweet Home

Apr 16, 2018

> Home Sweet Home

Home Sweet Home

Video/Digital and Social Media

2018

For thousands of women and their children across Canada there is no “Home Sweet Home”.

Every week a woman in Canada is killed by her intimate partner.

Five children in every Canadian school classroom have witnessed their mother being assaulted by their father or father-figure.

Home Sweet Home campaign video screenshot
The Home Sweet Home ad campaign challenges the myth of the anonymous stranger and highlights the impacts of domestic violence on women and children.
Home Sweet Home campaign video screenshot

Campaign Impact

The campaign received outstanding media coverage and shares through social media

This campaign was featured in these media outlets

Campaign Outcomes

9

Video received 186,359+ views on YouTube

9
14K views on Facebook
9
85K views on BWSS website
9
Video is frequently used as B-roll in news reports on domestic violence
Home Sweet Home campaign video screenshot

#KnowMore

Mar 8, 2017

> #KnowMore
#KnowMore BWSS campaign 2017

#KnowMore

Social Media/Digital

2017

Each year in BC, more than 30,000 women and children affected by domestic violence are referred to violence against women counselling and outreach programs.

In addition, more than 18,000 women and children access transition houses and safe houses to escape violence or abuse.

As well, an average of 2326 women were admitted to a BC hospital for severe injuries sustained by a male partner.

#KnowMore BWSS campaign

Campaign Impact

The campaign received media coverage and shares through social media

Campaign Outcomes

9

Shared widely on social media.

9

Campaign posters distributed throughout the city of Vancouver.

9

Increased awareness about gender-based violence safety planning, counselling, and outreach programs.

BWSS KnowMore campaign

#BecauseYouCan

Apr 3, 2015

> #BecauseYouCan

#BecauseYouCan

Print/Outdoor/Social Media

2015

You Could Do Something to End Violence against Women – Bus Shelter Ads

Violence against women in intimate relationships is a learned behaviour so we launched an awareness campaign #BecauseYouCan to draw attention to the effects witnessing abuse has on children.

The campaign features bus shelter ads positioned around Vancouver, BC.

People were invited to share photos of the ads through social media with the hashtag #BecauseYouCan.

BecasueYouCan Strategic Interventions campaign 2015

Campaign Impact

The campaign was shared through social media and posted by Provincial Victim Services

#BecauseYouCan Instagram post

It’s In Your hands

Apr 21, 2013

> It’s In Your hands
Prevention of Violence Against Women Week

#ItsInYourHands

Social Media

2013

Preventing Violence Against Women – It’s In Your hands

Each year we commemorate Prevention of Violence Against Women Week held in April.

During Prevention of Violence Against Women Week we engage our on and offline communities in violence prevention by remembering we all have a role to play in preventing violence against girls and women as individuals, in our relationships, in our community, and in society.

 

This social media and poster campaign engaged, empowered and raised awareness to end gender based violence.

#KnowMore BWSS campaign

Campaign Impact

The campaign received shares through social media and engaged many youth through education opportunities