Man Up

> Man Up

Man Up

Print/Outdoor/Video/Digital/Social Media

2013

The term ‘toxic masculinity’ has flooded modern discussions about gender, and specifically male violence.

Toxic masculinity highlights a set of unhealthy and destructive gender norms for men, such as expectations for men to be dominant, even aggressive, and devoid of vulnerability.

“Man Up” is a provocative poster campaign featuring an image of a boy forced to be “tough”.

The viewer is invited to connect with vulnerability of boys and reckon with the violence of this social learning.

The campaign included a video featuring men speaking to owning their role in ending gender-based violence through their individual actions, as bystanders and as community leaders.

"Man Up" Strategic Interventions campaign

Campaign Impact

The campaign was shared through social media and posted on national and international blogs

9
25K poster views
9
35K website views

It’s In Your hands

> It’s In Your hands
Prevention of Violence Against Women Week

#ItsInYourHands

Social Media

2013

Preventing Violence Against Women – It’s In Your hands

Each year we commemorate Prevention of Violence Against Women Week held in April.

During Prevention of Violence Against Women Week we engage our on and offline communities in violence prevention by remembering we all have a role to play in preventing violence against girls and women as individuals, in our relationships, in our community, and in society.

 

This social media and poster campaign engaged, empowered and raised awareness to end gender based violence.

#KnowMore BWSS campaign

Campaign Impact

The campaign received shares through social media and engaged many youth through education opportunities