#BecauseYouCan
Print/Outdoor/Social Media
2015
You Could Do Something to End Violence against Women – Bus Shelter Ads
Violence against women in intimate relationships is a learned behaviour so we launched an awareness campaign #BecauseYouCan to draw attention to the effects witnessing abuse has on children.
The campaign features bus shelter ads positioned around Vancouver, BC.
People were invited to share photos of the ads through social media with the hashtag #BecauseYouCan.
Campaign Impact
The campaign was shared through social media and posted by Provincial Victim Services
@EndingViolence: The streets are still talking… http://t.co/oVCcCiCUno #becauseyoucan #endvaw #Vancouver #dunbar pic.twitter.com/dLRv4TXtn2
— BWSS (@EndingViolence) May 2, 2015
@EndingViolence #BecauseYouCan http://t.co/qyuRI7sBTS pic.twitter.com/u8DHjoBgMJ
— Rosaelena (@rosanarrative) April 12, 2015
#Youth are powerful agents for change! Take action to prevent violence against women & girls #BecauseYouCan http://t.co/rmhAKCwu1i #PVAW
— YOUthEndingViolence (@YOUEndViolence) April 9, 2015