> #BecauseYouCan


Print/Outdoor/Social Media


You Could Do Something to End Violence against Women – Bus Shelter Ads

Violence against women in intimate relationships is a learned behaviour so we launched an awareness campaign #BecauseYouCan to draw attention to the effects witnessing abuse has on children.

The campaign features bus shelter ads positioned around Vancouver, BC.

People were invited to share photos of the ads through social media with the hashtag #BecauseYouCan.

BecasueYouCan Strategic Interventions campaign 2015

Campaign Impact

The campaign was shared through social media and posted by Provincial Victim Services

#BecauseYouCan Instagram post