> Home Sweet Home

Home Sweet Home

Video/Digital and Social Media

2018

For thousands of women and their children across Canada there is no “Home Sweet Home”.

Every week a woman in Canada is killed by her intimate partner.

Five children in every Canadian school classroom have witnessed their mother being assaulted by their father or father-figure.

Home Sweet Home campaign video screenshot
The Home Sweet Home ad campaign challenges the myth of the anonymous stranger and highlights the impacts of domestic violence on women and children.
Home Sweet Home campaign video screenshot

Campaign Impact

The campaign received outstanding media coverage and shares through social media

This campaign was featured in these media outlets

Campaign Outcomes

9

Video received 186,359+ views on YouTube

9
14K views on Facebook
9
85K views on BWSS website
9
Video is frequently used as B-roll in news reports on domestic violence
Home Sweet Home campaign video screenshot