Interactive large-scale transit ad
During the 16 Days of Activism Against Gender-Based Violence in 2018, we worked with a team of creatives to design an interactive transit ad that puts the viewer in the shoes of a person experiencing violence by their intimate partner.
Initially, the ad appears to be a unexceptional apartment door, but when the viewer looks through the peephole, they see an angry man in the hallway, banging on the door and trying to get in.
The viewer is invited to share a small part of what a victim of domestic violence experiences.
The campaign received outstanding media coverage and shares through social media
On average, every week a woman in Canada is killed by her intimate partner. This virtual peephole gave everyday Canadians a disturbing reminder that while they can just walk away, some women can't. Watch the ‘Peephole’ and learn more https://t.co/1hjbR7c9qZ @EndingViolence— City of Vancouver (@CityofVancouver) November 29, 2018
Battered Women’s Support Services has built an interactive transit shelter advertisement that allows the public to step into the shoes of a woman experiencing violence by their intimate partner. @CityNewsTravis with @CityNewsVAN reports. pic.twitter.com/k5eOHpgEZV— NEWS 1130 (@NEWS1130) November 3, 2018
Our friends @EndingViolence have launched a hard-hitting and unusual public education campaign about the realities of intimate partner violence. IMPORTANT: This video depicts the behaviour of an abuser and is disturbing. #EndViolence #SupportSurvivors https://t.co/uyp72N7THH— West Coast LEAF (@WestCoast_LEAF) November 25, 2018
It was an honour to hear from women who are fighting to end violence against women, trans, two spirit and gender-diverse people. Thank you for your incredibly important work @MOSAICBC @EndingViolence @VSACentre @DisabAllianceBC @WestCoast_LEAF. #16days #EndGBV #MMIW pic.twitter.com/wXLZvURXvc— John Horgan (@jjhorgan) November 26, 2018
This campaign was featured in these media outlets
Campaign reached over 104,000 viewers on Facebook