A mother leans over to hug her smiling young child in their comfortable home.
As Canada marks Violence Against Women Prevention Week (April 20–April 26) and Fashion Revolution Week (April 22–April 27), a bold new campaign is calling attention to the threads that tie together the global fashion industry and the epidemic of gender-based violence. “Wear Justice, Build Safety” is a two-week fundraising and public awareness campaign that highlights how systems of violence—at home and in the garment industry—are interconnected. The campaign is led by Battered Women’s Support Services (BWSS), with the goal of raising $75,000 to support frontline anti-violence services, prevention education, and economic empowerment.

When we say that survivors of domestic violence don’t just leave — they escape — this is what we mean.

The inclusive two-week events will feature:

Fashion Revolution Thrift Crawl

BWSS Social Enterprise, My Sister’s Closet will be a part of the 2025 Fashion Revolution Week Thrift Crawl from Sunday, April 27 to Sunday, May 4, hosted by @fash_rev and @remakeourworld! Mark your calendars and get ready to thrift!

And Still We Rise Podcast
A special podcast mini-series hosted on And Still We Rise, exploring the intersections from thread to shelter – Exposing the Hidden Links Between Fashion and Gender-Based Violence
#WearJustice #BuildSafety
A week of powerful social media storytelling, highlighting survivor voices and ethical fashion under hashtags #WearJustice and #BuildSafety.
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Community Engagement
Opportunities for the public to donate, attend events, and learn how fashion choices can be a force for change.

Keep updated with the campaign!

As Wear Justice, Build Safety moves forward, we’ll keep this page updated with all the latest resources and information. For real-time updates, follow us on social media at @endingviolence and @msc_bwss.

April 20:
Campaign Press Release

April 21:
JADE’S STORY

April 21:
TIPS FOR FASHION REVOLUTION WEEK

April 22ND:
WALK IN HER SHOES

April 23:
POST-SEPARATION ABUSE

April 24:
WHY A SURVIVOR MIGHT RETURN

“Whether it’s a garment worker overseas or a woman rebuilding her life after leaving abuse, the common thread is economic control. In the face of rising costs, trade wars, and job insecurity, survivors are being pushed to the edge. But we also know that women have always found ways to resist—through creativity, care, and community. This is a moment to honour that resilience and build systems where safety isn’t a privilege, but a right.”

Angela Marie MacDougall, Executive Director at Battered Women’s Support Services