All campaigns > One in Twenty
1 in 20
Outdoor print poster campaign
2019
During the 16 Days of Activism Against Gender-Based Violence in 2019, we worked with a team of creatives to design a poster campaign that sheds light on sexual assault under-reporting.
Behind every woman who reports a non-spousal sexual assault are nineteen women who do not report to police. Instead, these women reach out to critical resources such as the BWSS crisis and support line.
This poster campaign brought that statistic to life across Vancouver.
The poster depicted the image on one woman laid over 19 other posters that depicted 19 silhouettes, indicating women who, although not recorded by official statistics, access our crisis supports.
Campaign Impact
The campaign received outstanding media coverage and shares through social media
This campaign was featured in these media outlets
Campaign Outcomes
Featured by over 3 local and 1 national media outlet.
Campaign shared widely on social media.
Increased awareness around importance of community supports for sexual assault survivors.
