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Outdoor print poster campaign
2019
During the 16 Days of Activism Against Gender-Based Violence in 2019, we worked with a team of creatives to design a poster campaign that sheds light on sexual assault under-reporting.
Behind every woman who reports a non-spousal sexual assault are nineteen women who do not report to police. Instead, these women reach out to critical resources such as the BWSS crisis and support line.
This poster campaign brought that statistic to life across Vancouver.
Campaign Impact
The campaign received outstanding media coverage and shares through social media
This campaign was featured in these media outlets
Campaign Outcomes
Featured by over 3 local and 1 national media outlet.
Campaign shared widely on social media.
Increased awareness around importance of community supports for sexual assault survivors.