Frontline 24/7

> Frontline 24/7

On the Frontline 24/7

Video/Digital & Social Media

2021

2021 has been one of the most deadly years for women and girls. With social isolation and limited access to services, abusive partners have more power than ever. Technology is being misused to become another tool for abusive partners to exert control. Technology has also helped front line workers and volunteers respond requests for support through 24/7 Crisis Lines, phone call, email, and text messages.

For Prevention of Violence Against Women Week April 11-17 2021, we created this PSA to raise awareness and share best practices for online safety.

BWSS on the frontline 24/7 campaign
BWSS on the frontline 24/7 campaign

Campaign Impact

Campaign Outcomes

9
Video received 10,288+ views on YouTube
9
2,300+ people reached on Facebook
9
Increased awareness around Cyber Violence, technology, and safety planning in digital spaces.
BWSS on the frontline 24/7 campaign

Timeline

> Timeline

This timeline is a lifeline

Video/Digital & Social Media

2020

As COVID-19 continued to strain the health system, rising cases of domestic violence put women and their children in immediate danger. The UN reported that critical services to support women such as shelters, helplines, and support centres reached capacity.

We created this public service announcement (PSA) to highlight the COVID-19 Shadow Pandemic on November 25 to mark the first day of 16 Days of Activism Against Gender-based Violence.

BWSS COVID campaign
BWSS COVID PSA campaign still

Campaign Impact

The campaign received outstanding media coverage and shares through social media

This campaign was featured in these media outlets

Campaign Outcomes

9
Video reached over 386,500 people on Facebook
9
Video received 20,637+ views on YouTube
9
Featured by over 4 local and 2 national media outlet
9
Increased awareness about the COVID-19 Shadow Pandemic of the alarming increase in violence against women.
BWSS timeline campaign

Red Women Rising

> Red Women Rising

Red Women Rising

Documentary Short Film

2019

The film explores the Gassy Jack statue in Gastown and it’s representation and commemoration of colonization and ongoing violence against Indigenous women and girls.

BWSS Red Women Rising video screenshot
BWSS Red Women Rising campaign at Women Deliver 2019

Campaign Impact

The campaign received outstanding media coverage and shares through social media

This campaign was featured in these media outlets

Campaign Outcomes

9
Video received 8,510+ views on YouTube
9
Featured by over 4 local and 1 national media outlet
9
Film premiered at Women Deliver 2019 Culture Night
9
Increased awareness about monuments to colonization and violence against Indigenous women and girls
BWSS Gassy Jack campaign Red Women Rising at Women Deliver 2019

Home Sweet Home

> Home Sweet Home

Home Sweet Home

Video/Digital and Social Media

2018

For thousands of women and their children across Canada there is no “Home Sweet Home”.

Every week a woman in Canada is killed by her intimate partner.

Five children in every Canadian school classroom have witnessed their mother being assaulted by their father or father-figure.

Home Sweet Home campaign video screenshot
The Home Sweet Home ad campaign challenges the myth of the anonymous stranger and highlights the impacts of domestic violence on women and children.
Home Sweet Home campaign video screenshot

Campaign Impact

The campaign received outstanding media coverage and shares through social media

This campaign was featured in these media outlets

Campaign Outcomes

9

Video received 186,359+ views on YouTube

9
14K views on Facebook
9
85K views on BWSS website
9
Video is frequently used as B-roll in news reports on domestic violence
Home Sweet Home campaign video screenshot