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One in Twenty

Nov 25, 2019

> One in Twenty
BWSS 1 in 20 Poster campaign to bring awareness to sexual assault

1 in 20

Outdoor print poster campaign

2019

During the 16 Days of Activism Against Gender-Based Violence in 2019, we worked with a team of creatives to design a poster campaign that sheds light on sexual assault under-reporting.

Behind every woman who reports a non-spousal sexual assault are nineteen women who do not report to police. Instead, these women reach out to critical resources such as the BWSS crisis and support line. 

This poster campaign brought that statistic to life across Vancouver.

BWSS 1 in 20 Poster campaign to bring awareness to sexual assault
The poster depicted the image on one woman laid over 19 other posters that depicted 19 silhouettes, indicating women who, although not recorded by official statistics, access our crisis supports.
BWSS 1 in 20 Poster campaign for the 16 Days of Activism

Campaign Impact

The campaign received outstanding media coverage and shares through social media

Vancouver Courier tweet in support of BWSS 1 in 20 campaign
Vancouver is Awesome tweet in support of BWSS 1 in 20 campaign
News1130 tweet in support of BWSS 1 in 20 poster campaign
Tweet in support of BWSS 1 in 20 sexual assault awareness poster campaign

This campaign was featured in these media outlets

As seen in the Vancouver Courier
As seen in News1130
As seen in Vancouver is awesome

Campaign Outcomes

9

Featured by over 3 local and 1 national media outlet.

9

Campaign shared widely on social media.

9

Increased awareness around importance of community supports for sexual assault survivors.

BWSS 1 in 20 Poster campaign for the 16 Days of Activism against gender based violence

Peephole

Nov 2, 2018

> Peephole

Peephole

Interactive large-scale transit ad

2018

During the 16 Days of Activism Against Gender-Based Violence in 2018, we worked with a team of creatives to design an interactive transit ad that puts the viewer in the shoes of a person experiencing violence by their intimate partner.

Initially, the ad appears to be a unexceptional apartment door, but when the viewer looks through the peephole, they see an angry man in the hallway, banging on the door and trying to get in.

The viewer is invited to share a small part of what a victim of domestic violence experiences.

BWSS transit shelter ad 2018
The ad appeared at a transit stop in North Vancouver, British Columbia. The realistic effect was created by suspending a high-res screen behind the peephole, and installing a speaker at the precise point on the door where the man is knocking.
BWSS PSA International Day for the Elimination of Violence against Women 2018

Campaign Impact

The campaign received outstanding media coverage and shares through social media

This campaign was featured in these media outlets

Campaign Outcomes

9
Video received 968,010+ views on YouTube
9
Featured by over 7 local and 1 national media outlet
9

Campaign reached over 104,000 viewers on Facebook

9
Increased awareness around barriers to fleeing violence
BWSS PSA International Day for the Elimination of Violence against Women 2018

#BecauseYouCan

Apr 3, 2015

> #BecauseYouCan

#BecauseYouCan

Print/Outdoor/Social Media

2015

You Could Do Something to End Violence against Women – Bus Shelter Ads

Violence against women in intimate relationships is a learned behaviour so we launched an awareness campaign #BecauseYouCan to draw attention to the effects witnessing abuse has on children.

The campaign features bus shelter ads positioned around Vancouver, BC.

People were invited to share photos of the ads through social media with the hashtag #BecauseYouCan.

BecasueYouCan Strategic Interventions campaign 2015

Campaign Impact

The campaign was shared through social media and posted by Provincial Victim Services

#BecauseYouCan Instagram post

Man Up

Jun 3, 2013

> Man Up

Man Up

Print/Outdoor/Video/Digital/Social Media

2013

The term ‘toxic masculinity’ has flooded modern discussions about gender, and specifically male violence.

Toxic masculinity highlights a set of unhealthy and destructive gender norms for men, such as expectations for men to be dominant, even aggressive, and devoid of vulnerability.

“Man Up” is a provocative poster campaign featuring an image of a boy forced to be “tough”.

The viewer is invited to connect with vulnerability of boys and reckon with the violence of this social learning.

The campaign included a video featuring men speaking to owning their role in ending gender-based violence through their individual actions, as bystanders and as community leaders.

"Man Up" Strategic Interventions campaign

Campaign Impact

The campaign was shared through social media and posted on national and international blogs

9
25K poster views
9
35K website views
9
1.5K video views